Branded designer links of london
27/11/2009
Branded designer sections are also being added. "We are working with vendors and asking them what they want. Some allow us to sell, while others just want to use us as a showcase for their stores. These are like 'drive-to-stores'," said Lilly. Chanel is one of the major names that the company is developing a 'shop-in-shop' for on the NeimanMarcus.com site. From these initiatives as many as 50 per cent of the visitors to the site are new customers, which goes some way to dispelling the widely-held view that cannibalisation is a sufficient deterrent for luxury goods retailers to be successful on the Internet. cheap links of london
Equire's Matthews added that his experience had shown that average sales via luxury goods retailers' Web sites was at worst double the level in their shops and at best eight times higher - as a result of an increase in multiple purchases. links of london sweetie
To truly benefit from this, he said retailers shouldn't underestimate the power of PR. "It is a powerful tool for dotcom sales. Any marketing campaign not involving PR is flawed." He cites the success of another of his clients, toy retailer Hamleys, which sold out of its stock of gold-plated James Bond Aston Martin DB7s after only a brief mention in the New York Times. Raindance Silver Pendant
It clearly wouldn't take a secret agent of Bond's capability to realise that there are many opportunities for luxury goods retailers online - and that the medium is very much suited to their products. But, like Neiman Marcus, it is up to them to take the bold step online. Teddy Charm
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